Immersive Celebration Experience

THE CHALLENGE

Every car purchase marks a special milestone — a birthday, anniversary, graduation, or the exciting moment of upgrading to fit a growing family. EchoPark wanted to make each of these occasions truly unforgettable. To bring that vision to life, they sought an experiential partner capable of delivering a fully integrated, immersive solution — one that seamlessly connects to their existing e-commerce platform for scheduling vehicle pick-ups and transforms their Delivery Centers into one-of-a-kind, celebratory experiences for every customer.

THE EXPERIENCE

Our goal was to surprise and delight customers from the moment they arrived to pick up their vehicle, instilling a feeling of celebration and excitement that matched the significance of their purchase.

A custom microsite serves as the first touchpoint, enabling customers to easily schedule their pick-up appointment through a simple, frictionless process. From there, customers can personalize their experience — adding heartfelt birthday or anniversary messages, uploading photos and videos, and including dynamic text that makes the reveal uniquely their own.

Behind the scenes, we developed a Content Management System (CMS) that empowers EchoPark’s team to manage delivery schedules and customize each customer’s experience before they even step foot in the Delivery Center.

Upon arrival, the celebration begins. Customers scan the QR code on their keychain, triggering a personalized sequence as they enter the delivery bay. Their new vehicle is unveiled in an immersive environment featuring a large LED screen displaying tailored visuals, synchronized audio, and dynamic lighting transitions that bring the moment to life.

EchoPark’s Delivery Center Experts orchestrate each reveal using a custom iPad Controller that connects directly with the bay’s technology. This gives them the ability to create a unique, memorable experience for every customer — ensuring that no two celebrations are ever the same.

THE RESULTS

From online scheduling to in-person delivery, we built a fully integrated, scalable, and customizable system that allows EchoPark to celebrate every customer in a meaningful way.

The result is a seamless, emotionally engaging experience that transforms vehicle pick-up into a moment of pure celebration — reinforcing EchoPark’s promise to make every car purchase truly special.